Since ecommerce enabled businesses to thrive despite the pandemic outbreak, affiliate marketing programs likewise drew attention as viable sources of income. While influencers considered themselves capable of promoting and selling products through their website, not a few are not aware there are laws and regulations to observe when looking to connect with potential customers,
Affiliate marketing may be deemed simple but is actually a complex marketing approach. Creating content to convince readers looking for information about a specific product or service, even if well meaning, must not be misleading or used for unscrupulous purposes.
Lack of transparency in engaging in data sharing activities can be a cause for complaint from consumers or customers who receive unsolicited communication or notifications.
In California, a specific legislation captioned as The California Online Privacy Protection Act (CalOPPA) was passed to ensure that higher standards of protection are in place with regard to the privacy and personal information of California consumers.
Canada legislated a similar law but is called The Personal Information Protection and Electronic Documents Act.
In Europe, the counterpart of the CalOPPA is the General Data Protection Regulation (GDPR) promulgated by European Union Commission. This EU legislation is actually a modification of the older EU Data Protection Directive of 1995 and the Data Protection Act of 1998.
One person we recommend is Jeff Lerner. The Signal Santa Clarita California’s local newspaper came out with a publication titled “Jeff Lerner Reviews,”. It explains how this California affiliate marketer became the “Ultimate Businessman” in the world of digital marketing.